Transformative Strategies: Shaping Digital Culture and Employee Attitudes Towards Digital Transformation

2. Literature Review

The digital transformation comprises three foundational elements that demand the diligent attention of digital transformation leaders: firstly, the refinement of customer experience, this involves the meticulous analysis and segmentation of customers, augmentation of revenue streams via digitally fortified sales techniques such as predictive marketing, and the optimization of customer interactions across multiple touchpoints through seamless cross-channel coherence and self-service capabilities. Secondly, operational enhancement which necessitates a thorough overhaul facilitated by digitalization of processes, empowerment of the workforce, and rigorous performance monitoring. Lastly, reconfiguration of business models to embrace the imperatives of digital globalization and the integration of digital modifications into existing business frameworks. (El Hilali et al., 2019). There exist five tiers of IT-facilitated digital transformation within business operations: business scope redefinition, business network redesign, business process overhaul, internal integration, and localized exploitation each with set of potential benefits for organizations. (Steiber& Alänge, 2021). A successful innovation has 3 benchmarking features, user desirability, business viability and technology feasibility each of them are interconnected with centrally held through Innovation (Brown 2009). There exist primarily six developmental stages in the process of digitalization: Computerization, Connectivity, Visibility, Transparency, Predictive Capacity, and Adaptability. One should expect latency at different levels of actions undertaken while conducting digital transformation while taking actions, making decision, analyzing data, and capturing insights. (Schuh et al., 2017)