Saurabh Bhattacharya

Saurabh BhattacharyaSaurabh Bhattacharya is a Management graduate with an M.Com and an MBA from BIMTECH. A Business Analyst by day and a research scholar by Night.

Publications

The Use of Artificial Intelligence in Digital Marketing Competitive Strategies and Tactics: The Use of Machine Learning
Saurabh Bhattacharya, Babita Singla. © 2024. 23 pages.
A variety of applications on handsets, including automatic speech identification, utilize “machine learning,” including internet search engines, spam-filtering mail servers...
Metaverse Banking 2.0: Future Trends and Challenges in Metaverse Banking Strategies
Saurabh Bhattacharya, Babita Singla. © 2024. 27 pages.
The metaverse combines with reality and creates an alternate universe. The availability of technological advances enables us to perform new tasks or efficiently complete ordinary...
Exploring the Secrets Behind Chatbot Success in Modern Banking: A Systematic Literature Review
Saurabh Bhattacharya, Babita Singla. © 2024. 20 pages.
Chatbots, which provide a smooth and effective channel of contact, have completely changed the way companies engage with their clientele. This study explores the underlying...
Mastering User Stories: Cracking the Code of Effective User Story Creation in Agile
Saurabh Bhattacharya, Babita Singla. © 2024. 26 pages.
In the dynamic realm of Agile development, the creation of effective user stories stands as a linchpin for project success. This research article delves into the foundational...
Beyond Scrum: Anticipating the Evolution of Agile Project Management Practices
Saurabh Bhattacharya, Kasturi Shukla, Amit Shukla. © 2024. 23 pages.
Agile project management (APM) is essential to guiding projects toward success, as demonstrated by the quick evolution of project management techniques in the face of shifting...
Introduction to Metaverse and Consumer Behaviour Change: Adoption of Metaverse Among Consumers
Babita Singla, Saurabh Bhattacharya, Nithesh Naik. © 2023. 17 pages.
A virtual digital environment is created using the metaverse, which also connects the real world. The existence of information technology allows us to do new tasks or carry out...
The Software Principles of Design for Data Modeling: Gathering Requirements – A Detailed Guide
Saurabh Bhattacharya. © 2023. 22 pages.
The method for researchers to ascertain clients' software needs is requirement gathering. Requirement gathering rarely occurs successfully, and numerous software programs...