Exploring the Secrets Behind Chatbot Success in Modern Banking: A Systematic Literature Review

Exploring the Secrets Behind Chatbot Success in Modern Banking: A Systematic Literature Review

Copyright: © 2024 |Pages: 20
DOI: 10.4018/979-8-3693-1830-0.ch017
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Abstract

Chatbots, which provide a smooth and effective channel of contact, have completely changed the way companies engage with their clientele. This study explores the underlying technologies and procedures that underpin chatbot functioning, going deep into their complex workings. The chapter offers a thorough analysis of chatbot functionality and industry effects, ranging from machine learning methods to natural language processing. The abstract delves into the significance of user experience, emphasizing the importance of contextual understanding, personalization, and continuous learning in refining chatbot performance. Moreover, it touches upon challenges such as ethical considerations, biases, and limitations inherent in chatbot technology. In essence, this abstract encapsulates the multifaceted workings of chatbots, elucidating the amalgamation of linguistic processing, artificial intelligence, and machine learning that enables these conversational agents to navigate diverse user inputs and contribute to the evolving landscape of human-computer interaction.
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Introduction

A social agent that converses with humans in natural language is called a chatbot. To serve across various websites, multiple chatbots are needed. The banking industry is facing a new revolutionary influence that is altering user communication: chatbots. Synthetic intelligence-powered chatbots have revolutionized the user experience, namely in the banking sector(Suhel et al., 2020). Any nation's banking industry has a significant impact on its finances. To determine if it can meet the constantly evolving demands of customers, it also evaluates the newest chatbot functionalities. The idea behind Chabot's is not novel. Nevertheless, the usage of bots has drawn businesses in recent years. Since their inception in the 1960s, chatbots have seen significant progress. The usage of chatbots as natural language screens by data and service providers is growing in prominence(Brandtzaeg & Følstad, 2017).

The emergence of chatbots as interactive systems raises questions about how to classify them and use this classification to analyze chatbot interaction design. It demonstrates compassion at the level of real-life employees, helping users deal with sensitive circumstances healthily(Xu et al., 2017). The classifications take into account key characteristics that set apart various chatbot kinds, such as who governs the interaction—the user or the chatbot—and the length of time humans communicate with chatbots (i.e., short- or long-term). Chatbots are now being used in domains including digital data management in the banking sector, Uniform Resource Locator (URL) creation, and respiratory therapy(Xu et al., 2017). Chatbots are one example of an Artificial Intelligence (AI) AI-based tool that businesses employ extensively to provide customer care(Dwivedi & Wang, 2022) (Agnihotri & Bhattacharya, 2023).

The ubiquitous presence of digital communication platforms has ushered in an era where conversing with machines has become an integral aspect of our daily lives. At the forefront of this transformation are chatbots, artificial intelligence (AI)-powered conversational agents designed to interact seamlessly with users. Understanding the intricacies of how chatbots work unveils a captivating journey into the realms of Natural Language Processing (NLP), machine learning, and the evolving landscape of human-computer interactions. This comprehensive exploration seeks to unravel the complexities of chatbot functionality, from the fundamental principles of linguistic comprehension to the cutting-edge technologies shaping their capabilities.

Key Terms in this Chapter

ChatBot: A chatbot is a computer program that simulates human conversation through voice commands or text chats or both.

REST API: Representational State Transfer Application Programming Interface more commonly known as REST API web service. It means when a RESTful API is called, the server will transfer a representation of the requested resource's state to the client system.

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