Sandeep Kumar Singh

Sandeep Kumar Singh is an Assistant Professor at the Department of Commerce, CHRIST (Deemed to be University), Bangalore where he has been teaching since 2019. He has a combined nine years of experience in teaching and research. Dr. Sandeep received his Masters Degree in Marketing from the University of Delhi and his PhD in Management from Tezpur University. He has qualified for the NET and JRF exams in the field of Commerce and Management. His research interests include but are not restricted to Marketing, HRM, and Entrepreneurship.

Publications

Bookstagrammers vs. BookTubers: A Comparative Study on Readers' Preferred Social Media Book Influencer
Bookstagrammers vs. BookTubers: A Comparative Study on Readers' Preferred Social Media Book Influencer
Harshita Singh, Sandeep Kumar Singh. © 2024. 23 pages.
As the Internet has become a part of many people's daily lives, it has led to the growth of a reading culture influenced by book bloggers on different social media platforms....