Samant Shant Priya

Samant Priya PhD, is currently affiliated with the Lal Bahadur Shastri Institute of Management.

Publications

Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 286 pages.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become...
Improving Service Quality and Customer Engagement With Marketing Intelligence
Improving Service Quality and Customer Engagement With Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 399 pages.
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed...