To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex.

Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

With its timely and practical approach, Improving Service Quality and Customer Engagement With Marketing Intelligence is a valuable resource for anyone seeking to enhance their marketing efforts in the digital age. It features best practices, case studies, and step-by-step guides, empowering readers to make informed decisions prioritizing customer satisfaction and engagement. Reading this book will help you stay ahead of the curve and drive success in today's dynamic marketing landscape by bridging the gap between academia and industry.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence Technologies
Artificial Neural Networks
B2B Marketing
Big Data
Blockchain
Customer Decision-Making
Customer Experiences
Customer Relationship Manager (CRM)
Customer Satisfaction
Customer Service
Data Mining
Digital Transformation
Emotional Intelligence
Industry 4.0
Internet of Things (IoT)

Table of Contents

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Editor/Author Biographies

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences.

Arabinda Bhandari is presently working as an Associate Professor in Strategic Management area in School of Management, Presidency University, Bangalore, India. He is an author of “Strategic Management - A conceptual Framework”, published from McGraw Hill India. He has more than 20 years of experience in industry and academics.

Prof. Samant Shant Priya is an Associate Professor at Lal Bahadur Shastri Institute of Management (LBSIM), New Delhi. Prior to joining LBSIM, he had served as HOD (MBA and Marketing) with SIBACA, Lonavala. He did his MBA with first class distinction in 2001 from Shivaji University and Ph.D. in 2013 from MANIT, Bhopal, an institute of National Importance. He has served as Member Syllabus Revision Committee, Chairman Viva- Voce of Projects, Chairman Paper Setters at SPPU, Pune. He has eleven and half years of teaching experience and even brings around eight years of corporate experience in sales and marketing functions. He has attended, presented, delivered and chaired sessions in many conferences including one at the Indian Institute of Management, Ahemdabad wherein he has also chaired one session. To his credit, he has 17 research papers; one of them is Thomson Reuters indexed, three of them are SCOPUS Indexed and ABDC listed.

Sajal Kabiraj specialises in supply chain management consulting for retail companies and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations such as Datamatics, IndoRama and NOCIL (Petrochemicals), a JV of Royal Dutch Shell-AMG, iCRM (KL, Malaysia), and MMT Center (JIBS, Sweden). He has spent time as a Researcher with Volkswagen Consulting AG, Germany, Schenker Logistics AB, Sweden and Center for Industrial Production, Aalborg, Denmark. He’s been actively involved in research studies with Datamatics Inc, Panasonic, Telekom Malaysia, The Coca Cola Company, SIDBI, Jasubhai Media, CIDCO, ONREC (Canada) and Schenker Logistics AB. Dr Kabiraj presently teaches at the School of Entrepreneurship and Business at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategic management, sustainability, innovation, entrepreneurship and technology management.

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