Sajal Kabiraj

Sajal Kabiraj specialises in supply chain management consulting for retail companies and innovation-based market research studies. He has strong international practice area and research experience in multinational corporations such as Datamatics, IndoRama and NOCIL (Petrochemicals), a JV of Royal Dutch Shell-AMG, iCRM (KL, Malaysia), and MMT Center (JIBS, Sweden). He has spent time as a Researcher with Volkswagen Consulting AG, Germany, Schenker Logistics AB, Sweden and Center for Industrial Production, Aalborg, Denmark. He’s been actively involved in research studies with Datamatics Inc, Panasonic, Telekom Malaysia, The Coca Cola Company, SIDBI, Jasubhai Media, CIDCO, ONREC (Canada) and Schenker Logistics AB. Dr Kabiraj presently teaches at the School of Entrepreneurship and Business at Häme University of Applied Sciences (HAMK), Finland. Through his teaching career in China as a tenured Full Professor and elsewhere, he has been awarded the Best Teacher Awards in 2008, 2011, 2014 and 2018 for academic research and teaching excellence. His research interests lie in strategic management, sustainability, innovation, entrepreneurship and technology management.

Publications

Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 286 pages.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become...
Improving Service Quality and Customer Engagement With Marketing Intelligence
Improving Service Quality and Customer Engagement With Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 370 pages.
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed...
The Roadmap for a Circular Economy
The Roadmap for a Circular Economy
Simona Chilba, Sajal Kabiraj. © 2023. 17 pages.
The mission of this chapter is to reinforce the need of implementing circularity within any type of economy, especially within the supply chain industry, the reconstructive...