S. Catherine

Catherine S. is an accomplished academician and researcher with expertise in the field of Management, particularly in Marketing. She obtained her Ph.D. in Management from Sathyabama Institute of Science & Technology, specializing in Marketing. With a strong educational background, including an MBA in Marketing & Finance, B.Ed. in Mathematics & Computer Science, and a B.Sc. in Mathematics, Dr. Catherine has cultivated a rich understanding of various disciplines. Currently serving as an Assistant Professor at SRM Institute of Science and Technology, Vadapalani, She brings over a decade of teaching experience to her role. She has also held teaching positions at AMET University and Jeppiaar Engineering College, where she imparted knowledge in subjects such as Strategy Management, Retail Management, Logistics and Supply Chain Management, and Consumer Behaviour, among others. In addition to her teaching responsibilities, contributes to the academic community through her administrative roles. She has served as a Visiting Faculty at Centre for Distance Education MBA Department, ACT Campus Anna University, and Directorate of Online Education, SRM University. She has also been involved in setting question papers and examining MBA projects for SRM Deemed to Be University. A prolific researcher, has published numerous research articles in prestigious journals, addressing various aspects of marketing and consumer behavior. She has also presented papers in national and international conferences, showcasing her expertise and contributing to the academic discourse. Her dedication to academia is evident not only through her teaching and research but also through her active participation in workshops, faculty development programs, and conferences. She continuously seeks opportunities to enhance her skills and knowledge, staying abreast of the latest developments in her field. With a passion for education and a commitment to advancing knowledge in her area of expertise, she epitomizes excellence in academia. Her multidimensional contributions make her a valuable asset to the academic community and a source of inspiration for aspiring scholars.

Publications

The Metaverse Economy: Transforming Money With Digital Currency
The Metaverse Economy: Transforming Money With Digital Currency
S. Catherine, Meena N. Rani, N. V. Suresh. © 2024. 8 pages.
The Metaverse economy represents a paradigm shift in the realm of finance, poised to redefine the concept of money through the utilization of digital currency within virtual...
Effective Brand Building in Metaverse Platform: Consumer-Based Brand Equity in a Virtual World (CBBE)
Effective Brand Building in Metaverse Platform: Consumer-Based Brand Equity in a Virtual World (CBBE)
S. Catherine, V. Kiruthiga, Suresh N. V., Reena Gabriel. © 2024. 10 pages.
Brand equity is one of the prime and strategic assets for most contemporary business organizations. Companies are focusing on novel and innovative ways in order to build brand...
An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector
An Epitome Shift in Consumer Experience: The Impact of Metaverse on the Retail Sector
V. Kiruthiga, S. Catherine. © 2024. 10 pages.
The retail industry is just one of several sectors affected by the fast-developing metaverse, a virtual reality environment that combines the real world and the internet. The...
Unveiling the Economic Tapestry: Statistical Insights Into India's Thriving Travel and Tourism Sector
Unveiling the Economic Tapestry: Statistical Insights Into India's Thriving Travel and Tourism Sector
B. Jeyaprabha, S. Catherine, M. Vijayakumar. © 2024. 11 pages.
This research analyses the pivotal role of India's travel and tourism sector in its growing economy through comprehensive statistical analysis. Utilizing diverse quantitative...
Operational Efficiency and Cost Reduction: The Role of AI in Healthcare Administration
Operational Efficiency and Cost Reduction: The Role of AI in Healthcare Administration
N. V. Suresh, Ananth Selvakumar, Gajalaksmi Sridhar, Catherine S.. © 2024. 11 pages.
According to an article that was published in Healthitanalysis, mentions of artificial intelligence (AI) have become commonplace in the healthcare industry in what seemed like an...
Machine Learning Applications in Healthcare: Improving Patient Outcomes, Diagnostic Accuracy, and Operational Efficiency
Machine Learning Applications in Healthcare: Improving Patient Outcomes, Diagnostic Accuracy, and Operational Efficiency
N. V. Suresh, Jayashree Sridhar, Ananth Selvakumar, S. Catherine. © 2024. 9 pages.
This study sees how man-made reasoning (ML) applications have changed the clinical advantages industry, zeroing in on how they assist with working on sorting out results...
Ethical Considerations in AI Implementation for Patient Data Security and Privacy
Ethical Considerations in AI Implementation for Patient Data Security and Privacy
N. V. Suresh, Ananth Selvakumar, Gajalaksmi Sridhar, S. Catherine. © 2024. 9 pages.
As the clinical thought industry wisely embraces artificial intelligence for upgraded course and managed understanding results, moral assessments integrating patient information...
Rethinking Sustainable-Oriented Pilgrimage Tourism in Tamilnadu
Rethinking Sustainable-Oriented Pilgrimage Tourism in Tamilnadu
S. Catherine, S. Joyce, Meena Rani. © 2023. 7 pages.
Pilgrimage tourism has grown in popularity and attention in India as a result of its important deliverables, which include employment, national integration, and foreign exchange...