Rupam Konar

Rupam Konar is the Programme Director for the Doctor of Philosophy (Hospitality & Tourism) and Master of Science (Tourism) programmes. Dr. Konar is also a Senior Lecturer in the School of Hospitality, Tourism & Events at Taylor’s University, Malaysia. He also serves as a managing editor for the SCOPUS-indexed Asia Pacific Journal of Innovation in Hospitality and Tourism and as an Associate Director at the Centre for Research and Innovation in Tourism (CRiT). Dr. Rupam is a Certified Microsoft Innovative Educator. His specialization area includes service innovation, service delivery, and service design within the hospitality industry. Within his research interest, he has published in many international refereed journals, and books and has successfully complemented many national and privately funded research projects. With his gained years of experience in the hospitality sector and academia, he is now really intrigued by the possibilities and innovative changes he can contribute to these industries.

Publications

Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Small Steps, Big Impact: Conceptualising the Adoption of Social Media Marketing in Bangladesh's SMEs
Md. Tariqul Islam, Jeetesh Kumar, Rupam Konar. © 2024. 24 pages.
Small and medium-sized enterprises (SMEs) are businesses that fall within a specific range of criteria related to their size, which may include factors such as revenue, assets...
Role of Virtual Reality Technology in Sustainable Travel Behaviour and Engagement Among Millennials
Role of Virtual Reality Technology in Sustainable Travel Behaviour and Engagement Among Millennials
Rupam Konar, Lazey Doma Bhutia, Kevin Fuchs, Kandappan Balasubramanian. © 2024. 19 pages.
This study aimed to analyze the effectiveness of virtual reality technologies among millennial travel behavioral intention and engagement towards tourism destinations providing...
How Technology Is Revolutionizing the Bleisure Experiences of Tourists in Malaysia
How Technology Is Revolutionizing the Bleisure Experiences of Tourists in Malaysia
Md. Tariqul Islam, Jeetesh Kumar, Rupam Konar. © 2024. 22 pages.
This study explores the synergy between technology and bleisure tourism in Malaysia, investigating their combined impact on enriching travel experiences. The chapter aims to...
The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality
The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality
Chen Wei Mei, Rupam Konar, Jeetesh Kumar. © 2024. 26 pages.
With rapid AI advancements, AI chatbots have become vital for hotels to enhance customer experience and optimize marketing strategies. This chapter examines AI chatbot...