Rui Mendonça-Pedro

Rui Mendonça-Pedro holds a PhD in Tourism with a major in Management and Marketing from the Faculty of Economics of the University of Algarve. Currently, he is Assistant Professor at the Instituto Superior Manuel Teixeira Gomes (ISMAT), Lusófona University, Portimão, Portugal. He is also an Invited Adjunct Professor at the School of Management, Hospitality and Tourism, University of Algarve, Portimão, Portugal. Rui is a collaborator research member of the Research Centre for Tourism, Sustainability and Well-being (CinTurs), University of Algarve, Faro, Portugal. Rui’s doctoral thesis developed a SEMs model (Senses, Emotions, and Memories) in the context of Tourism – Neurosciences – Psychology. The SEMs model allowed to reinforce the understanding, the design, the management, and to implement the tourism experience more effectively, in terms of experiential stage planning and acting, namely, the sensory attributes that allow a tourist to feel and perceive an experience, to activate and evoke emotions and inscribe memories. His main research areas are: Sensory, Emotional and Memorable Consumer Experience; Tourist Experience Modelling and Design; Tourist Experience Management; Destination Marketing and Management; Tourist’s Behaviours Trends.

Publications

Innovative Measures to Promote Social Responsibility in Tourism: The Role of Tourism in Facing the Prostitution Exploitation
Innovative Measures to Promote Social Responsibility in Tourism: The Role of Tourism in Facing the Prostitution Exploitation
Érica Simão, Rui Manuel Mendonça-Pedro. © 2024. 32 pages.
The chapter intends to reflect on the theoretical role of tourism in reducing inequalities in society (SDG 1 and 16), the supply chain innovations and innovative products in...
Teaching Hotel Management Using Gamification and Problem-Based Learning: A Case Study in Professional Courses
Teaching Hotel Management Using Gamification and Problem-Based Learning: A Case Study in Professional Courses
Rui Manuel Mendonça-Pedro, Cristina Valente-Pedro. © 2024. 20 pages.
This case study explores the integration of problem-based learning into hotel management education. The study aims to enhance student engagement, motivation, teamwork, and...
Elements to Design an Active Sports Tourism Experience and a Nature-Based Tourism Experience: The Role of Sensorial, Emotional, and Memorable Models
Elements to Design an Active Sports Tourism Experience and a Nature-Based Tourism Experience: The Role of Sensorial, Emotional, and Memorable Models
Rui Mendonça-Pedro, Cristina Valente-Pedro. © 2023. 23 pages.
The focus of the study was to understand and clarify the role of the senses, emotions, and memories model (SEMs) in the active sports tourism experience and the nature-based...
Mapping the Cultural Tourism Experience: Role of Senses, Emotions, and Memories in Cultural and Heritage Experiences and Gastronomic Experiences
Mapping the Cultural Tourism Experience: Role of Senses, Emotions, and Memories in Cultural and Heritage Experiences and Gastronomic Experiences
Rui Mendonça-Pedro, Cristina Valente-Pedro. © 2022. 31 pages.
The chapter focuses on the role of senses, emotions, and memories model (SEMs) to mapping a cultural tourism experience. Specifically, the results of the survey aimed to identify...
A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences
A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences
Rui Mendonça Pedro, Julio Mendes, Nelson de Matos, Mário Passos Ascenção. © 2020. 24 pages.
This chapter explores a conceptualization of the elements that create a memorable tourism experience – senses, emotions, and memories. A comprehensive and coherent theoretical...