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About Us

Ruchika Bhakhar

Ruchika Bhakhar is an Assistant Professor at K.R. Mangalam University. She graduated from the University of Delhi in 2014 with a bachelor's degree in Electronics (Hons.). While in Post-Graduation, she earned the Gold Medal an Academic Honor Award for my exemplary academic performance in Lovely Professional University. Currently she is pursuing Ph.D. from Maharishi Dayanand University

Publications

The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics

The Future of Digital Marketing: Leveraging Artificial Intelligence for Competitive Strategies and Tactics

Yogita Yashveer Raghav, Rupesh Kumar Tipu, Ruchika Bhakhar, Tanu Gupta, Kriti Sharma. © 2024. 26 pages.

AI is crucial for digital marketing, enabling data analysis, customer insights, and campaign optimization. This chapter explores AI's role, benefits, and limitations in...