Rosaria Pereira

Rosaria Pereira has a PhD in tourism from the Faculty of Economics of the University of the Algarve and is Associate Professor at the School of Management, Hospitality and Tourism of the University of Algarve. She was, between 2015 and 2017, an Invited Assistant Lecturer at the School of Tourism and Hospitality of the University Europeia in Lisbon. She is a member of the Research Centre for Tourism, Sustainability and Well-being (CinTurs). Her research interests are related to tourism, tourist marketing, branding, and destinations branding and personality. She has published articles in international journals such as International Journal of Culture, Tourism and Hospitality Research, Journal of Destinations Marketing and Management and Journal of Quality Assurance in Tourism and Hospitality, among others, as well as some book chapters. She also belongs to the Scientific Commission of the journal Tourism

Publications

Reading Between the Scenes: Cinematic Representations of Literary Tourism
Reading Between the Scenes: Cinematic Representations of Literary Tourism
Rita Baleiro, Rosária Pereira. © 2022. 16 pages.
Departing from the assumption that cinema has always had the capacity to represent social structures and movements and provide valuable sources of information about societal...
Dynamic Strategic Thinking for Improved Competitiveness and Performance
Dynamic Strategic Thinking for Improved Competitiveness and Performance
Georgette Andraz, Helder Carrasqueira, Rosaria Pereira, Rita Baleiro. © 2020. 346 pages.
Competition in today’s global economy has become more complex due to the adoption of digitization and advanced methods of performance. Firms are compelled to adapt to new...