Rita Devi

Rita Devi currently working as Assistant Professor at HPKV Business School, Central University of Himachal Pradesh. Her area of Specialization is HRM and OB. She has 7 Years of teaching and research experience. She has been meritorious throughout her studies and was awarded JRF for pursuing her Ph.D. degree. She has published various research papers in peer reviewed/UGC listed journals. She has participated in different national and international conferences. She has also attended numerous faculty development programs along with workshops. Her research interest area is leadership, organization development, cross-cultural management and emotional intelligence and entrepreneurship.

Publications

Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity
Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity
Rita Devi, Rachna Bhopal, Varun Sharma. © 2024. 26 pages.
Investigating consumer perceptions concerning neuromarketing strategies employed by marketers and the resultant impact on brand equity constitutes the core of the study. This...