MLA
Devi, Rita, et al. "Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity." Sensible Selling Through Sensory Neuromarketing, edited by Reena Malik, et al., IGI Global, 2024, pp. 184-209. https://doi.org/10.4018/979-8-3693-4236-7.ch010
APA
Devi, R., Bhopal, R., & Sharma, V. (2024). Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity. In R. Malik, S. Malhan, & M. Arora (Eds.), Sensible Selling Through Sensory Neuromarketing (pp. 184-209). IGI Global. https://doi.org/10.4018/979-8-3693-4236-7.ch010
Chicago
Devi, Rita, Rachna Bhopal, and Varun Sharma. "Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity." In Sensible Selling Through Sensory Neuromarketing, edited by Reena Malik, Shivani Malhan, and Manpreet Arora, 184-209. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-4236-7.ch010
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