Reason Masengu

Reason MasenguReason Masengu is currently a Senior Lecturer of Marketing in the Department of Business Management at Middle East College, Muscat, Oman. He is a lecturer in courses such as Global Marketing, Marketing Management, Digital Marketing, and other courses that fall within the business management profile. His duties range from student advisory, curriculum development, quality control, and any other activities related to teaching and learning.

Publications

AI Voice Assistant for Smartphones With NLP Techniques
AI Voice Assistant for Smartphones With NLP Techniques
Fungai Jacqueline Kiwa, Martin Muduva, Reason Masengu. © 2024. 18 pages.
The AI voice assistant mobile application was developed to aid drivers in operating their mobile phones while driving without touching their phones. The literature review...
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Benson Ruzive, Reason Masengu, Chenjerai Muchenje, Badriya Al Balushi. © 2023. 23 pages.
There is varied and uncoordinated agreement on the true meaning of circular economy (CE) and sustainable supply chain SSC among scholars. Nevertheless, this concept is vital...
Social Media Marketing Challenges and New Directions Post COVID-19
Social Media Marketing Challenges and New Directions Post COVID-19
Reason Masengu, Benson Ruzive, Chenjerai Muchenje. © 2023. 18 pages.
The Covid-19 pandemic brought a new phenomenon in the marketing field and practice. Marketers adopted a new information communication technology system for them to be able to...