Reason Masengu

Reason MasenguReason Masengu is a highly experienced Senior Lecturer of Business Management at Middle East College in Muscat, Oman, with over 7 years of experience in higher education. He specializes in Global Marketing, Marketing Management, Digital Marketing, and related courses. Dr. Masengu holds a Ph.D. in Business Management (Marketing strategy), North West University, South Africa, a Master of Commerce in Marketing Strategy, Midlands State University, Zimbabwe, and a Bachelor of Technology Hons in International Marketing, Chinhoyi University of Technology, Zimbabwe. He has obtained certifications in marketing, brand strategy, and data analytics from prestigious institutions such as the Chartered Institute of Marketing and Google. Dr. Masengu is a Fellow of the Chartered Institute of Marketing, Certified Practicing Marketer, Australia Marketing Institute and Senior Manager Member -Marketers Association of Zimbabwe. He holds various positions including International Faculty Advisor, reviewer for the IEOM Society, and other international accredited journals. His research interests include digital marketing, financial inclusion, marketing research, business management, sustainable marketing, and technology adoption, logistics and supply chain management. With international exposure in administering research grants, he contributes significantly to the fields of marketing, logistics, and supply management through his dedicated research endeavours in Oman.

Publications

AI Voice Assistant for Smartphones With NLP Techniques
AI Voice Assistant for Smartphones With NLP Techniques
Fungai Jacqueline Kiwa, Martin Muduva, Reason Masengu. © 2024. 18 pages.
The AI voice assistant mobile application was developed to aid drivers in operating their mobile phones while driving without touching their phones. The literature review...
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Driving Circular Economy Through Sustainable Supply Chain Management: Designing Framework Through Literature Review
Benson Ruzive, Reason Masengu, Chenjerai Muchenje, Badriya Al Balushi. © 2023. 23 pages.
There is varied and uncoordinated agreement on the true meaning of circular economy (CE) and sustainable supply chain SSC among scholars. Nevertheless, this concept is vital...
Social Media Marketing Challenges and New Directions Post COVID-19
Social Media Marketing Challenges and New Directions Post COVID-19
Reason Masengu, Benson Ruzive, Chenjerai Muchenje. © 2023. 18 pages.
The Covid-19 pandemic brought a new phenomenon in the marketing field and practice. Marketers adopted a new information communication technology system for them to be able to...