Rashmi D. Mahajan

Rashmi Mahajan is a triple post graduate and is a Masters of Computer Management, Post Graduate Diploma in Business Management [Marketing] & Masters of Business Studies [Marketing]. She has completed her PhD in Marketing Management and a Diploma in Training & Development from Indian Society for Training & Development, Pune Chapter. She has around 19+ years of experience teaching undergraduate as well as post graduate students and has 3 PhD scholars pursuing their PhD under her guidance. She has published various papers in National as well as International journals and has 2 patents and 1 copyright credited to her name. She also has 10 Chapters Published. She is a Professor, Head of Department of International Business & Dy. Director of BIIB in Sri Balaji University Pune (SBUP).

Publications

The Power of Influence: Unleashing the Potential of Influencer Marketing
The Power of Influence: Unleashing the Potential of Influencer Marketing
Nitesh Behare, Rashmi D. Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh P. Somani. © 2024. 36 pages.
This chapter provides an overview of influencer marketing, its evolution, development, and popularity in recent years. It emphasizes the significance and potential of influencer...
Impacts of Artificial Intelligence and Machine Learning on Intelligent Supply Chains
Impacts of Artificial Intelligence and Machine Learning on Intelligent Supply Chains
Binay Kumar Pandey, Mukundan Appadurai Paramashivan, Uday Kumar Kanike, Darshan A. Mahajan, Rashmi Mahajan, A.Shaji George, A. Shahul Hameed Hameed. © 2024. 17 pages.
All companies globally use supply chain management (SCM) in this complicated and ever-changing world. Deep learning in SCM is becoming prominent, needing a complete study review....
Applications of Artificial Intelligence and Machine Learning in Supply Chain Management: An In-Depth Investigation
Applications of Artificial Intelligence and Machine Learning in Supply Chain Management: An In-Depth Investigation
Binay Kumar Pandey, Mukundan Appadurai Paramashivan, Rashmi Mahajan, Darshan A. Mahajan, Nitesh Behare, Gadee Gowwrii, Sabyasachi Pramanik. © 2024. 17 pages.
This study examines theoretical frameworks, methods, and key discoveries' practical, social, and theoretical impacts. Study envisions AI/ML SCM. Supply chain AI/ML is...
From Theory to Practice: The Evolution of Artificial Intelligence in Business
From Theory to Practice: The Evolution of Artificial Intelligence in Business
Devanshri Bhatt, H. R. Swapna, Geetika Madaan, Desai Krishna Gayathri, Darshan A. Mahajan, Rashmi Darshan Mahajan, Mukundan Appadurai Paramashivan. © 2024. 14 pages.
The creation of computer systems that are capable of performing tasks that typically require human intelligence is known as artificial intelligence (AI). Problem-solving...
The Effects of Artificial Intelligence on Supply Chain Management
The Effects of Artificial Intelligence on Supply Chain Management
Sanjeet Singh, Geetika Madaan, H. R. Swapna, Lakshmi Lakshmi, Rashmi Darshan Mahajan, A. Shaji George. © 2024. 19 pages.
Artificial intelligence (AI) is already processing the flood of operational data coming in from a variety of devices and cloud apps, and it will continue to do so at an...
An Exploratory Research for HRD Transformation Leadership Through Crisis Supply Chain Management During the Pandemic
An Exploratory Research for HRD Transformation Leadership Through Crisis Supply Chain Management During the Pandemic
H. R. Swapna, Geetika Madaan, Aruna Kulkarni, Rashmi Darshan Mahajan, Darshan A. Mahajan, Digvijay Pandey. © 2024. 19 pages.
Though crucial in normal times, transformative leadership in disasters has received scant attention. Crisis leadership has long been a key organisational function. This research...
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Introduction to Industry 4.0: Understanding the Concept, Evolution, and Key Technologies Shaping Industry 4.0
Rashmi Mahajan, Meenakshi Singh, Vishwanathan Iyer, Ushmita Gupta, Pritesh Pradeep Somani, Nitesh Behare. © 2024. 19 pages.
The fourth industrial revolution (Industry 4.0) heralds a profound transformation that extends beyond mere technological advancement. The chapter serves as an indispensable guide...
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Bridging Genomic Data and CRM: Revolutionizing Customer Engagement
Nitesh Behare, Rashmi D. Mahajan, Shubhada Nitesh Behare, Pritesh Pradeep Somani, Vishwanathan Iyer, Ashwin Megha, Shital Gupta. © 2024. 22 pages.
The combination of genetic data and CRM systems has pushed customer engagement into a new world, totally transforming the traditional marketing strategies. This chapter explores...
Data-Driven Insights: The Power of Genetic Information in Precision Marketing
Data-Driven Insights: The Power of Genetic Information in Precision Marketing
Nitesh Behare, Rashmi D. Mahajan, Ashish Mohture, Shrikant Waghulkar, Shubhada Nitesh Behare, Vinayak Shitole, Anandrao Bhanudas Dadas. © 2024. 25 pages.
This chapter delves into the transformative influence of genetic information on precision marketing, exploring the opportunities and challenges it presents. Beginning with an...
An Overview of E-Waste Management: Health Obstacles and Prospects
An Overview of E-Waste Management: Health Obstacles and Prospects
Devanshri Bhatt, H. R. Swapna, Digvijay Pandey, Nitesh Behare, Rashmi Mahajan, Priyadarshini Karthikeyan. © 2023. 10 pages.
The reuse and recirculation of products and materials are the basis of the concept of the circular economy. A circular economy entails markets that give incentives to reusing...