Rajesh Verma

Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business (NIRF, Government of India Ranking #32; ACBSP, USA Accredited), Lovely Professional University, Punjab, India. His research & teaching interests entail areas like Business Models, Strategic Management & Political Marketing.

Publications

Drivers of SME Growth and Sustainability in Emerging Markets
Drivers of SME Growth and Sustainability in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2024. 308 pages.
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship...
Demystifying the Dark Side of AI in Business
Demystifying the Dark Side of AI in Business
Sumesh Dadwal, Shikha Goyal, Pawan Kumar, Rajesh Verma. © 2024. 268 pages.
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era...
Convergence of Human Resources Technologies and Industry 5.0
Convergence of Human Resources Technologies and Industry 5.0
Pawan Kumar, Sunil Kumar, Rajesh Verma, Sumesh Dadwal. © 2024. 363 pages.
Through a combination of rapid technological advancement and the ongoing digital revolution, the role of Human Resources (HR) in shaping organizational trajectories has seen...
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
Animesh Kumar Sharma, Rahul Sharma, Rajesh Verma. © 2024. 22 pages.
This study conducts a comprehensive bibliometric analysis using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) model to explore the convergence...
Opportunities and Challenges of Business 5.0 in Emerging Markets
Opportunities and Challenges of Business 5.0 in Emerging Markets
Sumesh Dadwal, Pawan Kumar, Rajesh Verma, Gursimranjit Singh. © 2023. 357 pages.
It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and...
Social Media: An Emerging Tool for Political Participation
Social Media: An Emerging Tool for Political Participation
Manpreet Kaur, Rajesh Verma. © 2018. 8 pages.
Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second...