Raina Bathla

Raina Ahuja is a technically sound professional with expertise in ed-tech domain whilst providing consultancy and designing customised solutions.

Publications

Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse
Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse
Devesh Bathla, Raina Ahuja. © 2024. 15 pages.
Customer engagement in the metaverse can be used to increase retention rates and customer loyalty. By collecting data on customer activity and preferences, businesses can...
Customer Engagement in Metaverse Using Big Data
Customer Engagement in Metaverse Using Big Data
Devesh Bathla, Raina Ahuja. © 2024. 12 pages.
Customer engagement and customer retention are closely linked, and the metaverse offers a unique opportunity for brands to build lasting relationships with their customers....
Impact of Customer Segmentation and Customer Loyalty With Reference to Big Data
Impact of Customer Segmentation and Customer Loyalty With Reference to Big Data
Devesh Bathla, Raina Ahuja, Amandeep Singh. © 2023. 8 pages.
Today, the businesses and market are all about data. So, this research work is focusing on performing segmentation analysis on customers and how important it is for a brand to...
Enhancing Employee Productivity Through Human Capital Analytics
Enhancing Employee Productivity Through Human Capital Analytics
Devesh Bathla, Raina Ahuja. © 2023. 16 pages.
Human capital analytics transforms this information into significant understanding which reveals deeper insights. HR analytics is the utilization of systematic procedure to...
Technology Enablement for Augmenting Employee Productivity
Technology Enablement for Augmenting Employee Productivity
Devesh Bathla, Raina Ahuja. © 2023. 18 pages.
Human resources is an abundantly disregarded field by and large when contrasted with different business verticals; however, the right fit candidates are required for each...
Redefining Marketing Rules Through Smart Devices
Redefining Marketing Rules Through Smart Devices
Devesh Bathla, Raina Ahuja. © 2023. 13 pages.
In the 21st century, wearable innovation has purchased new advancements, which have helped wearables to take off in the mechanical market. The Bluetooth headset, with the...
Redefining Marketing Rules Through Smart Devices
Redefining Marketing Rules Through Smart Devices
Devesh Bathla, Raina Bathla, Dashrath Gaikwad, Navneet Kaur. © 2023. 13 pages.
In the 21st century, wearable innovation has purchased new advancements which has helped wearables to take off in the mechanical market. The Bluetooth headset, with the...
Analytical Impact of Digital Marketing on Smart Wearables in India
Analytical Impact of Digital Marketing on Smart Wearables in India
Devesh Bathla, Raina Ahuja, Shraddha Awasthi, Amrith Santhosh. © 2022. 13 pages.
Advancement in innovation and technology has transformed the lifestyle of individuals. Wearable innovation is an old-style case of such insight. Despite the fact that this...
Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
Role of Blockchain and Data Visualisation in Advertisement Lead Purchase Across Social Media
Devesh Bathla, Raina Ahuja, Shraddha Awasthi, Kuber Singh. © 2022. 21 pages.
Social media marketing, which has redefined the traditional 4Ps of marketing into the modern 2Ps, namely pipeline and personalisation, is a modern-day tool to build the brand...
Leadership and Emotional Intelligence: A Comparative Study
Leadership and Emotional Intelligence: A Comparative Study
Shraddha Awasthi, Raina Ahuja, SANDHIR SHARMA. © 2022. 12 pages.
Enthusiastic information, the capacity to know and direct personalities and sentiments inside the self, adds to feasible drive in associations. Four critical pieces of...
PESTEL Analysis of the Automotive Industry
PESTEL Analysis of the Automotive Industry
Devesh Bathla, Shraddha Awasthi, Raina Ahuja. © 2022. 18 pages.
The automotive industry has the potential to make subsequent inflection in its journey. To do so, it must embrace these six actions with the complete might of the industry...