MLA
Bathla, Devesh, and Raina Ahuja. "Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse." Entrepreneurship and Creativity in the Metaverse, edited by Shivani Inder, et al., IGI Global, 2024, pp. 128-142. https://doi.org/10.4018/979-8-3693-1734-1.ch010
APA
Bathla, D. & Ahuja, R. (2024). Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse. In S. Inder, B. Min, & S. Sharma (Eds.), Entrepreneurship and Creativity in the Metaverse (pp. 128-142). IGI Global. https://doi.org/10.4018/979-8-3693-1734-1.ch010
Chicago
Bathla, Devesh, and Raina Ahuja. "Leveraging Big Data Analytics for Customer Experience Excellence in Metaverse." In Entrepreneurship and Creativity in the Metaverse, edited by Shivani Inder, Byoung-chul Min, and Sandhir Sharma, 128-142. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1734-1.ch010
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