Rahul Sharma

Rahul Sharma is a highly accomplished professor of marketing with over 14 years of experience in academia. He has a PhD in marketing and has published over 15 articles in high-quality journals in the field. Dr Sharma's research interests include consumer behaviour, business analytics and digital marketing. In addition to his research, Dr Sharma is also a highly sought-after resource person in various faculty development programmes.

Publications

Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Speculating About the Negative Aspects of Business-to-Business Interactions in the Modern Era of Artificial Intelligence and Blockchain
Avtar Singh, Rahul Sharma. © 2024. 15 pages.
The management of B2B interactions and the manifestation of their negative side effects can be influenced by new technologies such as artificial intelligence (AI), blockchain...
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
From Clicks to Virtual Realms: Exploring Metaverse-Driven E-Commerce and Consumer Shifts
Animesh Kumar Sharma, Rahul Sharma, Rajesh Verma. © 2024. 22 pages.
This study conducts a comprehensive bibliometric analysis using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) model to explore the convergence...
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Artificial Intelligence and Value Creation at the Crossroads of Industry 5.0: A Bibliometric and Content Analysis Discourse
Ajay Chandel, Rahul Sharma. © 2023. 21 pages.
Today, businesses are evolving in an extremely competitive market. As we enter Industry 5.0, modern firms' dynamic business processes need a technological boost to enable...