Rachna Bhopal

Rachna Bhopal is an engineering graduate with post-graduation from NMIMS Mumbai. Currently she is a research scholar in HPKVBS, department of Management at Central University of Himachal Pradesh availing the ICSSR Doctoral Fellowship. Prior to joining as research scholar, she has worked as software engineer in Infosys.

Publications

Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity
Decoding Neuromarketing Strategies: Unveiling Its Role on Brand Equity
Rita Devi, Rachna Bhopal, Varun Sharma. © 2024. 26 pages.
Investigating consumer perceptions concerning neuromarketing strategies employed by marketers and the resultant impact on brand equity constitutes the core of the study. This...
Emotional Intelligence for Effective Leadership: Future Research Trends Using Bibliometric Analysis
Emotional Intelligence for Effective Leadership: Future Research Trends Using Bibliometric Analysis
Rachna Bhopal, Rita Devi. © 2023. 16 pages.
Emotional intelligence is the individual's ability to recognize, understand, and manage one's own emotions and to influence the emotions of others. In an organization...