Hershey, Pennsylvania

New York, New YorkBeijing, China

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About Us

R. Sukanya

Sukanya R. is Assistant professor, Department of Commerce, CHRIST (Deemed to be University).

Publications

Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing

Mobile marketing is essential for timely, personalized communication in the digital world. Engagement is increased by location-based strategies like geofencing and context-driven...

Globalization and Luxury Brands: How Consumer Behavior Differs in Emerging vs. Established Markets

The luxury industry has changed in established and emerging markets due to the globalization of luxury brands. While rising luxury businesses combine tradition with contemporary...

Navigating the Digital Frontier: Trends, Innovation, and Challenges in Industry 5.0

Industry 5.0 is a shift in industrial processes involving robots and AI, enhancing efficiency and customization. International organizations are implementing Industry 5.0...

Reinventing the Business Model to Navigate the Evolving Business Landscape

In today's rapidly evolving business landscape, technological advancements, shifting consumer behaviours, and global economic fluctuations increasingly challenge traditional...

Urbanization and the Impact on Economic Development

Urbanization is a global trend that has both positive and negative impacts on economic development. Urban areas are hubs of innovation, investment, and job creation, leading to...