MLA
Kuriachan, Anagha, et al. "Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing." Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, IGI Global, 2024, pp. 198-229. https://doi.org/10.4018/979-8-3693-1339-8.ch012
APA
Kuriachan, A., Thomas, R. R., & Sukanya, R. (2024). Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing. In H. Irani & H. Nozari (Eds.), Smart and Sustainable Interactive Marketing (pp. 198-229). IGI Global. https://doi.org/10.4018/979-8-3693-1339-8.ch012
Chicago
Kuriachan, Anagha, Reshma Rose Thomas, and R. Sukanya. "Place-Based Strategies, Multichannel Merger, and Context-Driven Alerts for Engagement With Mobile Marketing." In Smart and Sustainable Interactive Marketing, edited by Hamid Reza Irani and Hamed Nozari, 198-229. Hershey, PA: IGI Global, 2024. https://doi.org/10.4018/979-8-3693-1339-8.ch012
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