Princi Gupta

Princi Gupta is working as Assistant Professor in the department of Jaipur school of business in JECRC University, Jaipur, Rajasthan. she has ph.D in marketing her and area of specialisation are marketing, consumer behaviour and International business. she has written a book on Digital Marketing "An insight to fundamentals, strategies & implementations". she holds diploma in German Language, business communication & Behavioural Science. she has also actively participated & organised various departmental and university level workshops, conferences & events. To her credit there are research paper publications in various national, International, UGC, Scopus Indexed journlas.

Publications

Synergizing Success: Harnessing AI-Infused Business Intelligence to Propel Exponential Business Growth
Synergizing Success: Harnessing AI-Infused Business Intelligence to Propel Exponential Business Growth
Princi Gupta. © 2024. 23 pages.
In business, AI and BI convergence fuels growth and innovation. This chapter probes this union. It delves into intricate AI integration with BI, catalyzing digital-era expansion....
Examining the Paradigm-Shifting Potential of ChatGPT With AI-Enabled Chatbots in Teaching and Learning: Shaping University 4.0 System
Examining the Paradigm-Shifting Potential of ChatGPT With AI-Enabled Chatbots in Teaching and Learning: Shaping University 4.0 System
Princi Gupta. © 2024. 16 pages.
This research investigates the transformative impact of integrating ChatGPT, an advanced language model, in education. Exploring its natural language processing and chatbot...
Understanding Consumer Behavior in Virtual Ecosystems: Adoption of Immersive Technologies in Metaverse Among Consumers
Understanding Consumer Behavior in Virtual Ecosystems: Adoption of Immersive Technologies in Metaverse Among Consumers
Princi Gupta. © 2023. 23 pages.
This chapter outlines the understanding of consumer behavior in the virtual ecosystem and the adoption of immersive technologies in the metaverse among consumers. The metaverse...
New Trade Frontiers Between India and Australia: Challenges and Opportunities Post COVID-19
New Trade Frontiers Between India and Australia: Challenges and Opportunities Post COVID-19
Risha Khandelwal, Princi Gupta. © 2022. 21 pages.
The rising geopolitical tensions between China and Australia can develop new trade frontiers between India, Australia, and the South Asian region as a whole. With this view, the...
Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era
Consumer Big Data Analytics: A Treasure for Businesses in the Socio-Digital Era
Princi Gupta, Risha Khandelwal. © 2022. 22 pages.
Data is generated from a variety of sources in the digital world, and the rapid adoption of digital technology has resulted in the creation of big data. The accumulation of...