Prashant Chauhan

Prashant Chauhan is currently associated with Chitkara Business School, Chitkara University Punjab, India as an Assistant Professor of Business Analytics. He has research interest in the domain of Customer Experience Management, Digital marketing and Analytics – How to Develop and Execute the Most Profitable Customer Experience Strategies” and holds visiting professorship at TAPMI School of Business, Manipal University Jaipur. He has been earlier associated with Mittal School of Business, LPU, Punjab, India as an Assistant Professor- MBA Marketing program. Delivered guest session at Jaipuria Intitute of Management, Jaipur, India on “Business research methods and data analytics” for Masters students. He is well versed with research and data analytics tools like, IBM SPSS, AMOS, PLS SEM, R, Python, C, C++, SQL, Tableau and AWS Sage maker. As ingenious researcher, he has presented research papers in national & international conferences, seminars, workshops and faculty development programs at institutions of repute (e.g., MICA Ahmedabad, FMS BHU, IIT- Bombay and TAPMI). He has published research articles and book chapters in ABDC, Scopus and UGC listed journals.

Publications

The War for Talent in the Digital World
The War for Talent in the Digital World
Ruhi Sarangal, Ashok Kumar, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 10 pages.
Companies face a variety of difficulties as they try to compete in an increasingly digital world with constrained a lack of resources and conflicting priorities. They need to...
Neuromarketing Science: A Road to a Commercial Start-Up
Neuromarketing Science: A Road to a Commercial Start-Up
Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal. © 2023. 10 pages.
Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is...
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Ruhi Sarangal, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 9 pages.
It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota...