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About Us

Prakash Singh

Prakash Singh is an Assistant Professor in the E-Commerce department at the College of Administrative and Financial Sciences, Saudi Electronic University, Saudi Arabia. He holds a Ph.D. in Marketing Management from Savitribai Phule Pune University. He has over nine years of experience and has authored more than 14 research papers in prestigious journals indexed in Scopus, ABDC, and Web of Science. Dr. Singh's research interests include Digital Entrepreneurship, Consumer Behavior, E-Learning, Social Commerce, Mobile Commerce, Customer Engagement, and the Metaverse. He is also a blogger, E-content developer, case study developer, and researcher. Dr. Singh's teaching approach is highly effective in helping his students learn and succeed. He uses Gamification, Learning By Doing (LBD), and a Case-based teaching approach to ensure his students acquire practical skills relevant to the industry.

Publications

The Ultimate Guide to Medical Tourism Marketing: A Comprehensive Systematic Review and Future Research Agenda

The popularity of medical tourism has matured substantially over the last few decades due to escalating medical costs, advancements in medical technology, and reduced travel...

Digital Transformation Strategy in Business: A Systematic Literature Review and Future Research Agenda

Innovative digital technologies have likewise conveyed prospects and pressures to global businesses headed to develop competitive advantages through enriching customer...

Digital Adoption of Start-Ups With E-Governance Systems: A Mediating Role of Digital Support and Awareness

This study aims to encourage the adoption intention of independent digitalization with e-governance among small investment start-ups. The study also analyzed the start-ups'...