Digital Transformation Strategy in Business: A Systematic Literature Review and Future Research Agenda

Abstract

Innovative digital technologies have likewise conveyed prospects and pressures to global businesses headed to develop competitive advantages through enriching customer experiences through market offerings. Digitalization has supported companies in improving service quality and service delivery by accepting and adopting information and communication technology (ICT) to survive and sustain in this digital era. This chapter highlights the application of digital technologies and digital transformation strategies in businesses by adopting the integrated literature review (ILR) approach to reviewing documents downloaded from electronic databases, leading to thematic analysis. The results of this study were categorized into six distinct themes: digitalization, digital technologies, digital supply chain, digital transformation, digital transformation strategies, and implementation of digital transformation strategies in businesses. This chapter assists academics and practitioners in enhancing their understanding of DT by providing a roadmap for further investigation.