Omar Benjelloun Andaloussi

Omar Benjelloun Andaloussi is currently an Assistant Professor of Digital Marketing at the Euromed University of Fez, Morocco and was previously a teacher and educational manager at HEM Business School, Fez, Morocco. Born in Fez, Morocco, Dr Benjelloun Andaloussi was educated at the Sidi Mohamed Ben Abdallah university, Fez, Morocco with a Phd Degree in management sciences, specializing in digital marketing. He's also responsible for two specialized master’s programs, “Marketing and Business Development” and “Digital Marketing and Data Analytics”.

Publications

Leveraging the “Made in Morocco” Label for Smart Marketing and Sustainable Territorial Attractiveness
Leveraging the “Made in Morocco” Label for Smart Marketing and Sustainable Territorial Attractiveness
Rachid Boudri, Badr Bentalha, Omar Benjelloun Andaloussi, Zakaria Abbass. © 2025. 26 pages.
The “Made in Morocco” label signifies products originating from Morocco. This study explores the potential of this label for enhancing smart marketing strategies and promoting...
Phygital Marketing and the Pain of Paying: An Amazon Go Netnographic Case Study
Phygital Marketing and the Pain of Paying: An Amazon Go Netnographic Case Study
Rachid Boudri, Badr Bentalha, Omar Benjelloun. © 2024. 16 pages.
The physical store provides a shopping experience that can't be replaced by digital means. However, the combination of the two has infinite potential and it's called the...