Leveraging the “Made in Morocco” Label for Smart Marketing and Sustainable Territorial Attractiveness

Abstract

The “Made in Morocco” label signifies products originating from Morocco. This study explores the potential of this label for enhancing smart marketing strategies and promoting the sustainable attractiveness of Moroccan territories. We investigate how smart marketing techniques, such as digital storytelling and targeted social media campaigns, can leverage the “Made in Morocco” label to showcase the unique cultural heritage, craftsmanship, and sustainable practices associated with Moroccan products. We analyze how this approach can attract both domestic and international consumers seeking authentic and environmentally conscious goods. Additionally, the research examines the potential contribution of the “Made in Morocco” label to territorial attractiveness by fostering local economic development, job creation, and the preservation of traditional skills. The study aims to identify key challenges in utilizing the “Made in Morocco” label effectively and propose recommendations for stakeholders to optimize its impact on smart marketing and sustainable territorial development.