Nouhaila Ben Khizzou

Nouhaila Ben Khizzou is a PhD student at the National School of Business and Management of Fez, Sidi Mohamed de Ben Abdellah University National School of Business and Management of Fez, Morocco.

Publications

Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Social Media Analytics for Effective Customer Brand Engagement Assessment: A Theoretical Exploration
Lhoussaine Alla, Naoual Bouhtati, Mourad Aarabe, Nouhaila Ben Khizzou. © 2025. 34 pages.
Customer engagement has become a critical component of business success in the digital age. Challenges to this commitment include creating personalized experiences, building...
The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives
The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives
Mourad Aarabe, Meryem Bouizgar, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 34 pages.
In today's turbulent and hyper-connected global environment, the integration of emerging technologies has become a necessity rather than a choice. The aim of this research is...
Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs: A Systematic Literature Review
Marketing Applications of Emerging Technologies and Business Performance of Tourism SMEs: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 26 pages.
The tourism sector is currently undergoing a digital transformation, with emerging technologies playing a pivotal role in redefining marketing strategies and improving the...
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Digital Marketing and Territorial Attractiveness of Innovative Entrepreneurship: Exploratory Qualitative Study
Chaimaa Laoute, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Bouchra Alj, Ahmed Benjelloun. © 2025. 36 pages.
In order to meet the challenges of globalisation and enhance the attractiveness of their territories, local and regional players need to adopt innovative territorial approaches...
Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature
Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature
Meryem Bouizgar, Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2025. 30 pages.
In the face of growing competition between territories in an increasingly globalized world, smart territorial marketing is an essential approach to development. Commitment to the...
Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Smart Tourism Experience and Responsible Travelers' Behavior: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 20 pages.
The research on smart tourism experiences that take into account the responsible behavior of travelers is booming. The relationship between the development of memorial consumer...
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Marketing Applications of Emerging Technologies: A Systematic Literature Review
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, Ahmed Benjelloun. © 2024. 25 pages.
In today's global environment, integrating emerging technologies has become a necessity. This book explores the intersection of technology and marketing, providing an...
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Practices of Qualitative Studies in Medical Sciences: The Focus Groups Method Applied to Patients
Nouhaila Ben Khizzou, Mourad Aarabe, Lhoussaine Alla. © 2024. 24 pages.
This chapter provides guidance on how to conduct focus groups and how they can be applied to the patient journey in a healthcare setting. A literature review was carried out to...