Nilesh Arora

Nilesh Arora is an academician with 21 years of Industry, teaching, and research experience. He has MBA in Marketing and Ph.D. in Management. He has been in academic leadership roles for the last 10 years and has 6 years of experience in the industry. He is presently working as Professor in Marketing area and Director, University School of Business, Chandigarh University, Mohali, Punjab, India. He has been teaching courses like Marketing Management, Consumer Behavior and Advertising. He is an avid researcher, prolific writer, and an academician of repute. He has attended and presented research papers in various National and International Conferences and Seminars in leading Universities and has several publications in national and international journals of repute. He has published research papers in various journals like Journal of Consumer Marketing, Marketing Intelligence and Planning, Journal of Global Scholars of Marketing Science, Journal of Global Marketing, Asian Academy of Management Journal, Decision, International Journal of Business and Globalisation. Dr. Arora’s research interests include Consumer Behavior, Celebrity Endorsement, Social Media Advertising, and Retail.

Publications

Organizational Citizenship Behavior and Employee Retention
Organizational Citizenship Behavior and Employee Retention
Shaina Arora, Nilesh Arora. © 2024. 23 pages.
The study measures organizational citizenship to retain bank employees. The banking sector is a crucial growth driver in our service-based economy. Young bankers work in a proper...
A Bibliometric Analysis of Organizational Citizenship Behavior, Employee Retention, Performance, and Perceived Organizational Support
A Bibliometric Analysis of Organizational Citizenship Behavior, Employee Retention, Performance, and Perceived Organizational Support
Shaina Arora, Nilesh Arora. © 2024. 15 pages.
A concept currently developing in the area of organizational citizenship behaviors (OCBs) is the idea that it is important to examine how and why individuals contribute to their...
Examining the Role of Ethical Leadership in Achieving Organizational Citizenship Behavior in the Indian Context
Examining the Role of Ethical Leadership in Achieving Organizational Citizenship Behavior in the Indian Context
Shaina Arora, Nilesh Arora. © 2024. 13 pages.
This study examining the Role of Ethical Leadership as an Integral Driver of Achieving Organizational success within the Context of India, investigates the dynamic relationship...
The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
The Nexus of Social Commerce and Blockchain Technology: A Comprehensive Review of Theoretical Frameworks and Practical Applications in the Stock Market
Abhay Grover, Nilesh Arora. © 2024. 12 pages.
This study explores the transformative interplay of social commerce and blockchain technology within the stock market, scrutinising theoretical frameworks and practical...
Robo-Advisor Adoption Dynamics With Extended Technology Acceptance Model
Robo-Advisor Adoption Dynamics With Extended Technology Acceptance Model
Nilesh Arora, Sudhir Rana, Rubel Amin, Huam Hon Tat. © 2024. 19 pages.
The rise of robo-advisors signifies a transformative shift in various industries, highlighting their pivotal role in fostering innovation and efficiency. Leveraging the...
Human Resource Management Insights on Social Robots Integration in the Workplace
Human Resource Management Insights on Social Robots Integration in the Workplace
Manvinder Singh, Nilesh Arora. © 2024. 23 pages.
The research delves into the significance of efficient alliance amongst people & robots. After examining literature on HRM practices, it became evident that there is a notable...
Micro-Moments in Social Commerce: Impact, Triggers, and Digital Transformation
Micro-Moments in Social Commerce: Impact, Triggers, and Digital Transformation
Abhay Grover, Nilesh Arora. © 2024. 20 pages.
Consumer behaviour and the nature of community-focused retail experiences are being shaped by social commerce, an amalgam of social media and e-commerce, revolutionising the...
Exploring Social-Robot Collaboration in the Tourism Sector and Implications on Human Resource Management
Exploring Social-Robot Collaboration in the Tourism Sector and Implications on Human Resource Management
Manvinder Singh, Nilesh Arora. © 2024. 16 pages.
The travel sector is one of the fastest growing sectors today, and this research study aims at analyzing the complexity of social-robot collaboration (SRC) in the dynamic arena...
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Past, Present, and Future of Cultural Marketing: A Bibliometric Analysis
Nidhi Sharma, Nilesh Arora. © 2023. 15 pages.
All facets of human behavior are profoundly influenced by culture. The fact that culture is inherently changing makes it more difficult to comprehend how it affects people. There...
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Social Commerce and Metaverse in a New Virtual World: Exploring Women's Adoption Intentions
Abhay Grover, Nilesh Arora, Pooja Sharma. © 2023. 25 pages.
Social commerce platforms are used for a variety of purposes including networking, shopping, and purchasing goods and services from others, while metaverse platform enables users...