Nikolaos Sklavounos

Nikolaos Sklavounos is an Adjunct Lecturer at the International Hellenic University, at Perrotis College of the American Farm School and at Mediterranean College in Thessaloniki, Greece. He holds a PhD in International Business from the University of Macedonia, Thessaloniki, Greece. His research appears in the European Journal of International Management, Transnational Corporations Review, Journal of Strategy and Management, International Journal of Productivity and Performance Management, Eastern Journal of European Studies, Journal of Business Paradigms, Elsevier Procedia Economics and Finance, Springer Procedia in Business and Economics, East-West Journal of Economics and Business, Scientific Bulletin – Economic Sciences and in the proceedings of several international conferences. His academic interests include international business, international strategic alliances, strategic management, global marketing, exports, new technologies and human capital.

Publications

New Trends in Marketing and Consumer Science
New Trends in Marketing and Consumer Science
Theodore K. Tarnanidis, Nikolaos Sklavounos. © 2024. 516 pages.
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting...
The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece
The Use of Social Media in the Fashion Industry During the Post-COVID-19 Period: Evidence From Central Greece
Nikolaos Sklavounos, Agapi Paraskevi Papadopoulou. © 2023. 24 pages.
The use of social media to promote clothing and textile businesses has revealed several changes in consumer behavior during the post-COVID-19 era. In this study, the social media...
Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior
Greek Consumers' Perceptions on Sponsored Food Advertisement Through Social Media and Its Effects on Their Purchasing Behavior
Nikolaos Sklavounos, George Kartsiotis, Konstantinos Rebholz. © 2023. 30 pages.
As the usage of social media becomes more and more infused in the daily life of billions of individuals, paid advertisement via them offers companies an enormous degree of...