Natia Surmanidze

Natia Surmanidze is an accomplished economist with expertise in institutional reforms and sustainable development. Holding a PhD in Economics from Ivane Javakhishvili Tbilisi State University, she has made significant contributions to the field through her extensive research and publications. With a focus on topics such as small business empowerment, financial literacy, and green finance, Natia has authored numerous articles and chapters in esteemed journals and books. She has also presented her research findings at various international conferences, showcasing her dedication to advancing economic knowledge and addressing contemporary challenges. As a respected academic, Natia serves as an associate professor at The University of Georgia and Georgian International University, where she imparts her knowledge to the next generation of economists. In addition to her pedagogical roles, she is actively involved in quality management initiatives at The University of Georgia. Natia continues to make meaningful contributions to the academic community and beyond.

Publications

Compelling Storytelling Narratives
Compelling Storytelling Narratives
Natia Surmanidze, Keti Tskhadadze, Maia Amashukeli. © 2024. 23 pages.
In today's globalized marketplace, sustainable branding has emerged as a critical strategy for businesses to address environmental and social issues while maintaining a...
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...