Natia Surmanidze

Natia Surmanidze has a Ph.D. in economics, is a research associate at the University of Georgia, is a professor (associate) at Guram Tavartkiladze Tbilisi Educational University, and is a guest lecturer at Ilia State University. A member of the editorial board Noble International Journal of Social Sciences Research and Journal of Economics and Management Sciences. She authorized about 30 scientific articles and reports published with a high impact factor, including in international scientific journals and conference collections indexed in the Scopus database. She is also the author of a monograph.

Publications

Compelling Storytelling Narratives
Compelling Storytelling Narratives
Natia Surmanidze, Keti Tskhadadze, Maia Amashukeli. © 2024. 23 pages.
In today's globalized marketplace, sustainable branding has emerged as a critical strategy for businesses to address environmental and social issues while maintaining a...
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Digitalization of the Marketing Strategy as SMEs' Sustainable Development Guarantee
Natia Surmanidze, Keti Tskhadadze, Khatuna Tabagari, Sopiko Tevdoradze, Zurab Mushkudiani. © 2023. 21 pages.
The chapter reviews and analyzes in depth the role and importance of marketing digitalization strategies in small companies, using the example of Georgian handmade accessories...