Hershey, Pennsylvania
New York, New YorkBeijing, China

N. Elangovan

Elangovan N. is currently Associate Professor in the Institute of Management and PhD –Coordinator for Management programme at CHRIST (Deemed to be University). Before that he served as the Campus Director of National Institute of Fashion Technology, Kannur, Kerala. His educational background spans Engineering, Science and Management with Bachelor degrees with a BE in Mechanical Engineering and BA in Psychology, Post Graduate degrees of MBA Marketing and MSc Psychology, and a MPhil in Psychology. He holds a Doctorate in Management Science specialising in Information systems from Anna University, Chennai. His interest of research is in Strategic Information System Area. Before moving to academics, his experience spans in the textile area where he managed his family business of screen printing for almost 16 years. He has completed a research project funded by Indo-Korean Science and Technology centre (IKST) established by Korea Institute of Science and Technology (KIST), South Korea focused on Social Network Services and Social Medial Platform/ Technology. He has published in Scopus indexed Journals.

Publications

Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms
Digital Transformation Initiatives for Enhancing Customer Experience in OTT Video Platforms
Bincy Ann Babu, N. Elangovan. © 2025. 32 pages.
The rise of Over-the-Top (OTT) video platforms has transformed the way users access and interact with video content. With growing competition, it is crucial for OTT providers to...
Practical Approaches to Problem Identification in Doctoral Research: Driving Business Impact Through Applied Orientation
Practical Approaches to Problem Identification in Doctoral Research: Driving Business Impact Through Applied Orientation
N. Elangovan. © 2025. 28 pages.
This chapter advocates for an applied orientation in research in Higher education, stressing the importance of selecting relevant problems to yield actionable insights and...
Fostering Sustainable Inclusive Organisations: A Study on Neurodiverse Workforce and Remote Work
Fostering Sustainable Inclusive Organisations: A Study on Neurodiverse Workforce and Remote Work
Sebin Joy, Arti Arun Kumar, N. Elangovan, Sridevi Nair. © 2025. 20 pages.
Diversity and inclusion are crucial for any organization's sustainability initiatives. Despite contemporary organizations promoting themselves as inclusive and diverse, they...
Enhancing Student Engagement in Blended Learning Through Personalization Strategies on EdTech Platforms: An MCDM-Based Approach
Enhancing Student Engagement in Blended Learning Through Personalization Strategies on EdTech Platforms: An MCDM-Based Approach
Ankita Priti Roy, Kerena Anand, N. Elangovan, D. Halaswamy. © 2025. 30 pages.
The rapid growth of educational technology highlights the essential need for personalized learning in blended environments. This study uses Multi-Criteria Decision Making (MCDM)...
A Multi-Criteria Decision-Making Approach for Prioritising Factors Influencing Customer Switching Intention in OTT Video Platforms
A Multi-Criteria Decision-Making Approach for Prioritising Factors Influencing Customer Switching Intention in OTT Video Platforms
Bincy Ann Babu, N. Elangovan. © 2025. 26 pages.
The rapid expansion of Over-the-Top (OTT) video platforms has transformed the media industry by providing diverse content and reshaping consumer preferences. This study explores...
Pilgrimage Model of Short Learning Programmes in a Doctoral Education: Enhancing Research Competency
Pilgrimage Model of Short Learning Programmes in a Doctoral Education: Enhancing Research Competency
N. Elangovan. © 2025. 30 pages.
Higher education has recently witnessed a paradigm shift in pedagogical approaches, with an increasing emphasis on acquiring skills and competencies. This chapter explores the...
Cotton Health-Guard: AI-Enhanced Crop Health Assessment Through Image Classification
Cotton Health-Guard: AI-Enhanced Crop Health Assessment Through Image Classification
Manohar Kapse, Vinod Sharma, Jeanne Poulose, N. Elangovan, Yogesh Mahajan. © 2024. 16 pages.
Crop loss due to illness is the main issue that farmers deal with. The second issue is the delay in identifying which disorders to treat. Thus, the purpose of this study is to...
Comparison of Machine Learning Techniques of Damage Detection in Pipes Using Image Classification
Comparison of Machine Learning Techniques of Damage Detection in Pipes Using Image Classification
Manohar Kapse, Vinod Sharma, N. Elangovan, Joji Chandran, Penumalli Reddy. © 2024. 11 pages.
Pipes are the lifeline of every industry. Any damage to these pipes due to manufacturing defects or wear and tear can cause loss of resources and obstruction to normal...
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
Aswathi Kanaveedu, Jacob Joseph Kalapurackal, Elangovan N., Mudita Sinha. © 2024. 17 pages.
Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing...
Navigating the Doctoral Programme: A Journey Metaphor in Heutagogical Context
Navigating the Doctoral Programme: A Journey Metaphor in Heutagogical Context
N. Elangovan, Sridevi Nair. © 2024. 24 pages.
The journey towards a doctoral degree, the highest academic degree, is challenging. It is a journey full of emotions and experiences that provides a feeling of achievement and...
Adapting Case Study Pedagogy for Non-Residential Business Schools: Strategies for Implementation
Adapting Case Study Pedagogy for Non-Residential Business Schools: Strategies for Implementation
N. Elangovan, S. Dilipchandra, Manohar Kapse, E. Sundaravel. © 2024. 28 pages.
Case study pedagogy is widely recognized as a powerful teaching approach in business education programs. However, its implementation in non-residential business schools poses...
Transition From Virtual to Reality in Post-Pandemic Academic Environment: Challenges of Students' Well-Being
Transition From Virtual to Reality in Post-Pandemic Academic Environment: Challenges of Students' Well-Being
N. Elangovan, E. Sundaravel. © 2024. 28 pages.
The COVID-19 pandemic triggered a significant shift in academic settings. Post-pandemic normality prompted a return to traditional face-to-face classrooms from virtual and hybrid...
Managing Social Distance in Geographically Distributed Teams
Managing Social Distance in Geographically Distributed Teams
Vinita Seshadri, Elangovan N.. © 2021. 22 pages.
The chapter highlights the social distance, i.e. lack of emotional connection, formed among individuals working remotely in a geographically distributed team. The virtuality and...