N. Elangovan

Elangovan N is a Professor in the School of Business and Management at Christ (Deemed to be University), Bangalore, India. He also coordinates the PhD Programme at the School and serves as the Associate Director of the Research and Development Cell at the university. He was earlier the Director of National Institute of Fashion Technology (NIFT), Kannur Campus. He comes to academics after a long experience in running a textile business. He earned a PhD in Management Science from Anna University, Chennai, India. He holds an MBA in Marketing and an MSc in Psychology. He also holds a BE in Mechanical from Bharathiar University and a BA in psychology from Madras University. He has published in journals including International Journal of enterprise resource planning, MethodsX, Journal of International Technology and Information Management and International Journal of Innovation and Technology Management. His research interest is in the areas of Strategic Information Systems, Entrepreneurship, Consumer behaviour studies, Design and innovation. His book chapters have appeared in “Research into Design for a Connected World, Smart Innovation, Systems and Technologies” published by Springer and “Handbook of Research on Remote Work and Worker Well-Being in the Post-COVID-19 Era” published by IGI Global.

Publications

Cotton Health-Guard: AI-Enhanced Crop Health Assessment Through Image Classification
Manohar Kapse, Vinod Sharma, Jeanne Poulose, N. Elangovan, Yogesh Mahajan. © 2024. 16 pages.
Crop loss due to illness is the main issue that farmers deal with. The second issue is the delay in identifying which disorders to treat. Thus, the purpose of this study is to...
Comparison of Machine Learning Techniques of Damage Detection in Pipes Using Image Classification
Manohar Kapse, Vinod Sharma, N. Elangovan, Joji Chandran, Penumalli Reddy. © 2024. 11 pages.
Pipes are the lifeline of every industry. Any damage to these pipes due to manufacturing defects or wear and tear can cause loss of resources and obstruction to normal...
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
Aswathi Kanaveedu, Jacob Joseph Kalapurackal, Elangovan N., Mudita Sinha. © 2024. 17 pages.
Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing...
Navigating the Doctoral Programme: A Journey Metaphor in Heutagogical Context
N. Elangovan, Sridevi Nair. © 2024. 23 pages.
The journey towards a doctoral degree, the highest academic degree, is challenging. It is a journey full of emotions and experiences that provides a feeling of achievement and...
Adapting Case Study Pedagogy for Non-Residential Business Schools: Strategies for Implementation
N. Elangovan, S. Dilipchandra, Manohar Kapse, E. Sundaravel. © 2024. 28 pages.
Case study pedagogy is widely recognized as a powerful teaching approach in business education programs. However, its implementation in non-residential business schools poses...
Transition From Virtual to Reality in Post-Pandemic Academic Environment: Challenges of Students' Well-Being
N. Elangovan, E. Sundaravel. © 2024. 28 pages.
The COVID-19 pandemic triggered a significant shift in academic settings. Post-pandemic normality prompted a return to traditional face-to-face classrooms from virtual and hybrid...
Managing Social Distance in Geographically Distributed Teams
Vinita Seshadri, Elangovan N.. © 2021. 22 pages.
The chapter highlights the social distance, i.e. lack of emotional connection, formed among individuals working remotely in a geographically distributed team. The virtuality and...