Muzzammil Siraj

Muzzammil Siraj is an accomplished Ph.D. scholar specializing in marketing at MAJU, with an MBA in marketing and a Pharm.D. from Hamdard University. In addition to his academic achievements, he serves as a dedicated lecturer at Dewan University. With a diverse background, Mr. Siraj contributes significantly to academia and has published a notable work titled “Is Chatbot Marketing related to Electronic Word of Mouth? A Mediating Role of the Customer-Brand Relationship.” His research explores the intricate connection between chatbot marketing and electronic word of mouth, showcasing his expertise in contemporary marketing dynamics.

Publications

Addressing Issues and Challenges Using AI in Pharmacy
Addressing Issues and Challenges Using AI in Pharmacy
Muzzammil Siraj, Hasnain Siraj, Muhammad Shoaib, Safdar Miran, Asif Mahmood, Fida Hussain. © 2024. 20 pages.
The complications and difficulties relating to the application of AI in pharmacy events are systematically scrutinized in this chapter. AI technologies have momentous potential...
Human Microbiota Impact on the Efficacy of Pharmacological Treatments: A Review
Human Microbiota Impact on the Efficacy of Pharmacological Treatments: A Review
Muzzammil Siraj, Hasnain Siraj, Safdar Miran, Fida Hussain. © 2024. 22 pages.
The objective of this review is to systematically examine several papers that observe the complex relationships between pharmaceutical treatments and human microbiota...