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About Us

Muhammad Khizar Hayat Naeem

Muhammad Khizar Hayat Naeem is a distinguished Ph.D. candidate affiliated with the School of Management at Harbin Institute of Technology in Harbin, China. His notable contributions to the academic realm are underscored by a prolific publication record in both national and international journals, reflecting his dedication to advancing knowledge in his field of management.

Publications

Tourist Commitment to the Environment Under the Preview of TPB-Based Analysis

The purpose of this chapter is to explore the underlying behaviors and motives that insist on a commitment to sustainable practices among tourists. Also, this study aims to...

Navigating the Journey: How Chatbots Are Transforming Tourism and Hospitality

The incorporation of chatbots within the tourism and hospitality sectors signals a transformative era aimed at enhancing customer engagement, operational efficiency, and industry...

Revolutionizing Responsible Tourism: Cutting-Edge Technological Advances in Geotagging

The introduction of geotagging has transformed the tourism industry, impacting environmental conservation, social engagement, and economic development. Through GPS-enabled...