Mudita Sinha

Mudita Sinha is currently associated with Christ University as an Associate Professor of Marketing. She has completed her Ph.D., Masters in Marketing Management, and MBA. Dr. Sinha is an experienced researcher, faculty, and salesperson with proven abilities. She is a competent professional with over 12 years of combined experience in Industry, Business Education, Institutional Affairs & administrative functions. Dr. Sinha has published several articles in various National and International Journals of repute in Marketing and General Management. To keep her knowledge updated and deliver the best quality she participates and presents research articles at different National and international conferences.

Publications

Future of Customer Engagement Through Marketing Intelligence
Future of Customer Engagement Through Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 286 pages.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become...
Improving Service Quality and Customer Engagement With Marketing Intelligence
Improving Service Quality and Customer Engagement With Marketing Intelligence
Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj. © 2024. 399 pages.
To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed...
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
A Conceptual Framework for Consumer Engagement in Social Media Influencer Posts
Aswathi Kanaveedu, Jacob Joseph Kalapurackal, Elangovan N., Mudita Sinha. © 2024. 17 pages.
Influencer marketing has received significant attention and is considered as the best way to build consumer engagement with the brand. However, research on Influencer marketing...
HR Analytics in an Era of Rapid Automation
HR Analytics in an Era of Rapid Automation
Radha Yadav, Mudita Sinha, Joseph Varghese Kureethara. © 2023. 359 pages.
Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present...
A Novel Approach Using Steganography and Cryptography in Business Intelligence
A Novel Approach Using Steganography and Cryptography in Business Intelligence
Sabyasachi Pramanik, Ramkrishna Ghosh, Mangesh M. Ghonge, Vipul Narayan, Mudita Sinha, Digvijay Pandey, Debabrata Samanta. © 2021. 26 pages.
In the information technology community, communication is a vital issue. And image transfer creates a major role in the communication of data through various insecure channels....