Marta Araújo

Marta Araújo Master in Communication Sciences with a specialization in Communication, Marketing and Advertising from the Universidade Católica Portuguesa, and a degree in Public Relations and Social Communication from the Escola Superior de Comunicação Social. Academic interest in the areas of sports communication, digital and operational marketing, and e-commerce.

Publications

The Impact of Instagram on Consumer Behavior of Football Supporters: The Case of Sport Lisboa e Benfica
The Impact of Instagram on Consumer Behavior of Football Supporters: The Case of Sport Lisboa e Benfica
Alexandre Duarte, Marta Araújo. © 2025. 26 pages.
Brands need to be where their consumers are. Social networks, by providing the possibility of interaction in real time, have become excellent communication and relationship tools...