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About Us

Maria Amélia Machado Carvalho

Maria Amélia Carvalho (Ph.D.) is an invited adjunct professor at the Business School of Polytechnic of Porto. She has published papers in the Journal of Marketing Theory and Practice, the International Journal of Tourism Cities, and the Tourism Recreation Research Journal.

Publications

Artificial Intelligence of Things (AIoT) for Retail and Services Management

The integration of Artificial Intelligence (AI) and the Internet of Things (IoT), known as the Artificial Intelligence of Things (AIoT), is transforming service industries by...

Adapting to Evolving Consumer Experiences in Hospitality and Tourism

The tourism industry faces various challenges, including environmental concerns and the rapid emergence of new technologies. To remain competitive, tourism companies must adapt...

Cases on Metaverse and Consumer Experiences

The metaverse represents a transformative shift in how individuals and businesses interact, blending physical and virtual realities to create immersive digital experiences. Its...

Sustainable Consumption Experience and Business Models in the Modern World

In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling...

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism...