Maria Randers

Maria Randers is graduated in International Business and Communication at ISM University of Management and Economics, Lithuania.

Publications

Trust in Influencer Marketing: Factors Influencing Followers' Perceptions in the Baltic Countries
Maria Randers, Ricardo Fontes Correia, Dominyka Venciute, Ruta Fontes. © 2023. 20 pages.
This study explores the factors that influence followers' trust in influencer marketing in the Baltic countries and provides practical recommendations for agencies and...