Mankaj Mehta

Mankaj Mehta is working as an assistant professor at Chitkara Business School, Chitkara University, Punjab, India. He has done Master of Commerce and Ph.D in finance from Punjabi University, Patiala, Punjab and UGC-NET Qualified. He has more than 7 years of teaching experience. He has 11 research papers in his name. He has attended/participated/organised various national/international conference/seminars/workshops/webinars, etc.

Publications

The War for Talent in the Digital World
The War for Talent in the Digital World
Ruhi Sarangal, Ashok Kumar, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 10 pages.
Companies face a variety of difficulties as they try to compete in an increasingly digital world with constrained a lack of resources and conflicting priorities. They need to...
Neuromarketing Science: A Road to a Commercial Start-Up
Neuromarketing Science: A Road to a Commercial Start-Up
Aarti Dangwal, Devesh Bathla, Mohit Kukreti, Mankaj Mehta, Prashant Chauhan, Ruhi Sarangal. © 2023. 10 pages.
Neuromarketing is ruling the industry making all other traditional ways obsolete as the future of marketing is getting more demanding. As a matter of fact, neuro marketing is...
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Strategic Alliance Between Toyota and Suzuki: Is It a Win for Toyota or a Loss for Suzuki?
Ruhi Sarangal, Ashok Kumar, Devesh Bathla, Prashant Chauhan, Aarti Dangwal, Mankaj Mehta. © 2023. 9 pages.
It was in the year 1977 in October that the Toyota Motor Corporation entered India. Toyota entered into a joint venture with the Kirloskar Group, therein establishing Toyota...