Manjit Kour

Manjit Kour is working as a Professor at University Business School at Chandigarh University. She is a PhD in Business Management. She has a good research record with several research papers published in reputed journals. She has presented numerous papers at international/national conferences and seminars. She has two books to her credit as well. She is an editorial board member and reviewer of many reputed journals including ABDC-indexed journals. She has acted as a resource person in many seminars and workshops. She has also received International Researcher Award 2021 from the International Institute of Organized Research (I2OR). Her areas of interest include sustainability, green practices, Fintech, online marketing trends and business ethics.

Publications

Challenges and Opportunities of Machine Learning in the Financial Sector
Challenges and Opportunities of Machine Learning in the Financial Sector
Manjit Kour. © 2024. 13 pages.
In the field of finance, machine learning has become a potent instrument that is transforming conventional methods of data analysis, decision-making, and risk management. This...
Ethical Dilemmas in the Metaverse
Ethical Dilemmas in the Metaverse
Manjit Kour, Kavita Rani. © 2024. 12 pages.
This research explores the moral ramifications of the metaverse, a virtual environment where users can create and communicate. As consumers spend more time in the digital...
AI and Influencer Marketing: Redefining the Future of Social Media Marketing in Industry 6.0
AI and Influencer Marketing: Redefining the Future of Social Media Marketing in Industry 6.0
Manjit Kour, Rajinder Kour. © 2024. 17 pages.
Numerous sectors have been transformed by artificial intelligence (AI), and marketing is no exception. The rise of artificial intelligence (AI) influencers, or virtual people...
Ethical Considerations in the Metaverse and Augmented Retail Reality Era
Ethical Considerations in the Metaverse and Augmented Retail Reality Era
Manjit Kour. © 2024. 12 pages.
Retail is changing as a result of the convergence of blockchain, virtual reality, and augmented reality technology. Since this is a dynamic setting, it is essential to address...
Challenges and Opportunities to the Media and Entertainment Industry in Metaverse
Challenges and Opportunities to the Media and Entertainment Industry in Metaverse
Manjit Kour, Kavita Rani. © 2023. 15 pages.
Metaverse is the buzz word in the entertainment and media industry. Metaverse is a virtual world that offers another dimension for interacting with other users. It acts as a tool...