Ethical Considerations in the Metaverse and Augmented Retail Reality Era

Abstract

Retail is changing as a result of the convergence of blockchain, virtual reality, and augmented reality technology. Since this is a dynamic setting, it is essential to address any ethical issues that come up. This study aims to provide practical guidance for the responsible adoption of VR, AR, and blockchain technologies in retail by synthesising case studies and existing ethical frameworks. It will also thoroughly examine the ethical challenges arising from the integration of these technologies, with a focus on consumer privacy and data security. The study employed a multifaceted approach, including a thorough review of the literature, a critical analysis of the state-of-the-art ethical frameworks, and an examination of real case studies. There are certain ethical issues with virtual and augmented reality that are discussed, along with some possible answers. The results highlight the importance of user education, strict data protection protocols, and international regulatory cooperation as crucial elements for tackling ethical dilemmas in the context of augmented retail reality.