Mallika Sankar

Mallika Sankar is an Assistant Professor in School of Business and Management, Christ University, Bangalore, India.

Publications

Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries
Dulari S. S., Sathish Pachiyappan, Mallika Sankar, Lakshmi Raj, Rakshna Natamai Sivakumar. © 2024. 23 pages.
Industry performance is a pivotal indicator for assessing the robustness of economic growth of a country. Any fluctuations in this indicator wield considerable influence over...
Innovative Approaches to Bridging the Digital Divide: A Focus on Public Organizations
Jais V. Thomas, Mallika Sankar M.. © 2024. 25 pages.
This chapter examines public organizations' many techniques and approaches to address and mitigate the digital gap. This study explores the potential of technology transfer...
Sustainable Technology Adoption in Public Organizations: Leveraging Digital Capital for Environmental Impact
Jais V. Thomas, Mallika Sankar M.. © 2024. 27 pages.
This chapter examines the necessity of using sustainable technology inside public institutions to use digital capital for a beneficial environmental outcome. This study explores...
The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
Sanjana S. Hothur, Senthilmurugan Paramasivan, Mallika Sankar, Shikha Bhagat, Roshna Thomas. © 2024. 17 pages.
Green marketing decisively helps businesses distinguish themselves from their competition, strengthen their image, and obtain the attention of consumers who increasingly prefer...
Sustainable Practices in Indian Aviation
Mallika Sankar, Priyanka Michael, Suja John. © 2023. 15 pages.
Air travel produces about three percent of carbon dioxide emissions worldwide. The air travel industry requires an enduring vision that focuses on sustainable practices in the...
Approaches on Redesigning Entrepreneurship Education
Mallika Sankar, Angel Sophan, Joseph Varghese Kureethara. © 2023. 19 pages.
All over the world there is an emergence of a self-reliant life. This instilled a spark in entrepreneurship, especially during the wake of a pandemic world. The paradigm shift...
The Hype of the Hybrid on Work Culture Compatibility
Mallika Sankar, Tarannum Malhotra. © 2023. 15 pages.
In the wake of the pandemic, a new working model known as the “hybrid model” has emerged, combining the advantages and disadvantages of both “on-site” and “work from home”...
Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
Mallika Sankar, Aishwarya Nagarathinam, Senthilmurugan Paramasivan, Aarthy Chellasamy. © 2022. 21 pages.
Open access (OA) journals have transformed the academic publication to a different realm, which was unfathomable years ago. The early 1990s witnessed OA journals founded by...
Exploring the Role of Social Media Marketing in the Education Sector
Lakshmi Raj, Mallika Sankar M.. © 2022. 18 pages.
The educational system across the world is undergoing a transition and is affected by numerous factors encompassing technology to psychology. The traditional model of...