Malini Kanjanapathy

Malini Kanjanapathy is a Senior Lecturer, Graduate School of Business, SEGi University.

Publications

Marketing in the Digital Age: Leveraging Technology for Sustainability
Marketing in the Digital Age: Leveraging Technology for Sustainability
K. N. Anantha Subramanya Iyer, Narendra Babu Shivanagere Nagojappa, Malini Kanjanapathy, S. Hemanth Kumar. © 2024. 24 pages.
This chapter explores the intersection of marketing and sustainability in the digital era. Given the rising importance of issues and the increasing emphasis on social...