Makarand Upadhyaya

Makarand Upadhyaya is a thorough educationalist and specialises in the field of Marketing. His present profile is as an Associate Professor, Department of Management and Marketing, College of Business Administration, University of Bahrain, Bahrain. He earned his Ph.D. from the University of Rajasthan, Jaipur, in 2010. He has accomplished his master’s and bachelor’s degree along with, PGDPM and PGDCA from Vikram University, Ujjain. Having more than 25 years of combined experience in industry and academia. He also has been connected to well know universities as Jazan University, Mexico-Universidad de las Americas, Indian Institute of Health Management, MITS and BITS-Pilani. He has Extensively travelled around the globe. Awarded / felicitated with Faculty Distinguished Scholarship Award in 2007 by the Research Council, India and many more such accomplishments on his list. His areas of research fall within the domains of Marketing Strategies, Consumer Behaviour and 2 Strategic Board leadership. He has authored books in his field of specialisation to name some books: 75 years of Industrial, Infrastructural and Logistics Development in India: 1947-48 to 2021- 22 ; Leadership: Find Your Way to Lead - 2020; Lead: Public-Private-Partnership (PPP) and Economic Development: Theory and Recent Experiences; Marketing Management: Concepts, Theories and Practices; Marketing Strategies and Management: Sector Analysis; and Media Planning: Impact of TV Advertisements on Children. Dr. Upadhyaya has penned more than 200 articles in various well know journal internationally on current marketing trends and its impact on consumers. To add on to his credit he is the chairperson and keynote speaker at the forums on business strategies and economic growth. He has conducted more than 40 training and development sessions on client relationships, behavioral aspects of the overseas market, stress management, interpersonal skills, and team building for senior and junior level corporate managers. He also is a guide and mentor to students pursuing Ph.D. and MBA courses. He is a sport enthusiastic and fond of participating cricket and basketball too.

Publications

The Issues and Challenges Faced by Faculty Members for Using Information Communication Technology
The Issues and Challenges Faced by Faculty Members for Using Information Communication Technology
Simerjeet Singh Bawa, Rajit Verma, Sunayna Khurana, Ram Singh, Vinod Kumar, Meenu Gupta, Mandeep Kaur, Makarand Upadhyaya. © 2024. 8 pages.
There are several challenges with ICT use in education, notably moral and legal ones. Both educators and learners ought to have a basic awareness of the challenges and issues...