Mahalakshmi S.

Mahalakshmi S is a highly accomplished professional with a strong academic background and extensive experience. She holds a Ph.D. in Management and earned her Computer Science engineering degree with distinction from Visweshwariaha Technological University (VTU), Belgaum. Throughout her academic journey, she has consistently excelled, evident in her MBA from Bangalore University where she achieved three gold medals and secured state rank 1. Currently pursuing a PGCP in Digital and Social Media Marketing at IIM-Vishakhapatnam, Dr. Mahalakshmi seamlessly integrates academic rigor with practical insights. Her diverse experience includes serving as an Associate Project Manager in Management consultation and project management, successfully overseeing BFSI projects in both India and Canada. She has further enriched her expertise with certifications in Marketing and Technology from IIM Madras. Dr. Mahalakshmi actively contributes as a Subject Matter Expert for executive MBA programs with Jain-Ex, Manipal, and upGrad. Her course “Media buying and Affiliate Marketing” on upGrad stands as one of the bestsellers. Recognized for her academic excellence, she has received numerous best paper awards and published papers in prestigious journals of Scopus, ABDC, Web of Sciences, among others. She even has to her credits 2 patents in service and design. In her current role as an Assistant Professor in the Marketing department at CMS Business School, Jain deemed to be University, Dr. Mahalakshmi continues to make significant contributions to academia. She is a core member of the B-school learning models development and implementation team, playing a pivotal role in introducing the new specialization of Digital and Social Media Marketing. Additionally, she actively contributes to the University's Board of Studies, contributing to the drafting and revamping of the syllabus. Dr. Mahalakshmi's expertise and commitment are evident in her multifaceted contributions to the academic field.

Publications

From Assembly to Reassembly: Ikea's Circular Design for a Sustainable Future
From Assembly to Reassembly: Ikea's Circular Design for a Sustainable Future
S. Mahalakshmi, Anitha Nallasivam, Hemanth Kumar, Sandeep Kautish, Sahana Madan. © 2024. 20 pages.
In a world fraught with environmental concerns, the furniture sector contributes significantly to waste generation and pollution. Knowing this critical issue, IKEA, a global...
Technology's Role in Sustainable Urban Development in Smart Cities
Technology's Role in Sustainable Urban Development in Smart Cities
Hemanth Kumar S., Prabha Kiran, Mahalakshmi S., Dinesh Nilkant, Anantha Subramanya Iyer K. N.. © 2024. 40 pages.
The chapter delves into smart cities, exploring their pivotal role in eco-friendly urban development. Utilizing information and communication technology (ICT), smart cities...
Revolutionizing Warehouse Management With Image Processing: A Review of Current Trends and Future Directions
Revolutionizing Warehouse Management With Image Processing: A Review of Current Trends and Future Directions
K. N. Anantha Subramanya Iyer, S. Mahalakshmi, S. Hemanth Kumar, Anitha Nallasivam, C. Selvaraj. © 2023. 13 pages.
The future directions and current trends of warehouse management using image processing techniques are thoroughly reviewed in this chapter. The chapter starts off with a summary...